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Meta Launches AI Ad Tools, DHL Buys Into Eastern Europe

Published 2 days, 9 hours ago
Description

Meta just handed performance marketers a new AI-driven playbook heading into Q4 — and DHL is quietly buying up Eastern Europe's delivery infrastructure. Here's what both moves mean for your business.

In this episode:

  • Meta announced a suite of AI-powered advertising tools at Advertising Week New York, automating creative selection, audience targeting and bid optimisation — putting pressure on brands to decide how much control to cede heading into peak Q4 spend.
  • Sweden's ecommerce market grew 8% year-on-year in Q2 2026 across all online retail sectors, bucking a trend of flat or declining sales seen in several other European markets during the same period.
  • DHL eCommerce confirmed plans to acquire Baltic parcel carrier Venipak and signalled it is actively pursuing further acquisitions across Eastern Europe to secure last-mile infrastructure in one of the continent's fastest-growing ecommerce regions.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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