Episode Details
Back to Episodes#215: How to Go Indie — Joanna Penn, Orna Ross, Eleanor Anstruther on Owning Your Rights, Paying Yourself First, and Serialising Your Novel on Substack | Compilation
Episode 215
Published 21 hours ago
Description
Indie authors Joanna Penn, Orna Ross, and Eleanor Anstruther on going direct to readers and protecting your rights, the business and money side of self-publishing, and building an audience by serialising on Substack.
You'll learn
- Why the writers you admire may not make their money the way you think.
- What separates an independent author from someone who simply self-publishes.
- When a traditional deal makes strategic sense, and why your book is an intellectual property asset.
- How a ten-poem experiment revealed what self-publishing really changes.
- The seven processes that make up the craft of publishing, and why production is only one of them.
- Where marketing connects to the book itself, and why outsourcing it too early rarely pays.
- A money principle every indie author should adopt from their very first sale.
- How years of rejection can become the foundation of an independent creative life.
- What a year of one-minute daily posts taught one writer about the fear of pressing publish.
- The non-negotiable rule for serialising a novel on Substack, and how to keep readers from losing their place.
Episode Links
- #033: Joanna Penn — The Indie Writer Path, Web 3.0 & AI-Assisted Creativity
- #052: Orna Ross — How to Succeed as Indie Author, Marketing Essentials, Paying Yourself First
- #144: Eleanor Anstruther — The Book Industry Rejected Me. So I Built My Own Audience on Substack; Serialising Online, Writing Literary Fiction; Being an Independent Artist, Creating Your Artist DNA
Resources & Links
- Eleanor Anstruther — website
- A Perfect Explanation by Eleanor Anstruther
- The Literary Obsessive on Substack
- Orna Ross — website
- Alliance of Independent Authors (ALLi)
- The Creative Penn Podcast
- Writing in Community — LWS Community Anthology
About Lulu
If you're self-publishing a book, Lulu now offers a Direct Buy Button that enables you to sell direct to your reader through a simple code. There's no cost to using it and it makes it easier to sell books directly from anywhere: your newsletter, social profile, website or podcast - and you don't have to worry about shipping or taxes. For more information head to lulu.com