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Harvard i-lab | Startup Secrets: Go to Market Strategies
Published 2 days, 7 hours ago
Description
Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
Uploaded 03-01-13
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