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The Art of Woo (G. Richard Shell and Mario Moussa)
Season 1
Episode 262
Published 3 weeks, 3 days ago
Description
In this episode, we unpack The Art of Woo by G. Richard Shell and Mario Moussa. Discover how strategic persuasion and authentic relationships allow you to skilfully sell ideas without coercion. We analyse the four key steps, six influence channels, and personal communication styles to master organisational influence with integrity.