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Purpose-Led Communications: How to Build a Sustainable PR Business with Kirsty Leighton MBE
Episode 443
Published 8 hours ago
Description
Can an agency stay true to its purpose and still build a thriving, international business?
In this episode, Kiran speaks with Kirsty Leighton MBE, Founder and Group CEO of Milk and Honey PR. Kirsty breaks down what purpose-led communications actually looks like in practice, how B Corp certification and employee ownership drive performance and why alignment with global priorities like the G20 leads to commercial success.
Kirsty also shares essential advice for PR professionals on avoiding greenwashing, managing international media nuances and landing your dream job in public relations.