Episode Details

A football shirt can carry more than a club crest. It can tell a story about a city, a community and the people who choose to wear it. That is the territory Jeff Staple enters with his first collaboration with FC St. Pauli. Jeff founded STAPLE in New York in 1997 and created the Nike SB “Pigeon” Dunk, a defining sneaker in streetwear culture. His work has long explored how an object becomes a symbol people make their own. The collaboration with FC St. Pauli brings that question into football, where identity belongs to supporters as much as to designers.

With our host Amadeus Thüner, Jeff considers what makes a football and fashion collaboration feel connected to its community. How do you create something new while respecting a club’s history? And how much of a product’s meaning can its creator shape before the people wearing it take over? A conversation about streetwear, football culture and the stories people choose to carry.