Episode Details

Amazon's October sale just crossed $9.86 billion — proof Q4 now starts early. Plus Zalando makes a massive physical bet on France, and a certification that could reshape how European brands buy retail media.

In this episode:

• Adobe Analytics recorded $9.86 billion in total online spending across all retailers during Amazon's two-day Prime Big Deal Days on October 6–7, 2026, surpassing the equivalent 2025 event and confirming October as a major standalone shopping moment.
• Zalando has opened its first French distribution centre — a 140,000 square metre facility five years in the making — enabling domestic fulfilment that allows the fashion platform to compete on delivery speed with Amazon and local rivals like Cdiscount.
• Moloco has become the first ad tech vendor — as opposed to a retailer — to earn IAB Europe's Retail Media Certification, a credential that European brands and agencies are increasingly using as a procurement requirement when selecting retail media partners.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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