Episode Details

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Stan Ritchie went from raising beef cattle and burley tobacco to running Stan's Lawn Care, an 8-person mowing, snow removal and lawn application business in Lawrenceburg, Kentucky. He has never bought a single account: it all started with one Exmark on a trailer and grew by word of mouth.

Stan breaks down how he finds and keeps good help with guaranteed 40-hour weeks and high school co-op students. He explains why he added a 5–10% fuel surcharge with zero client pushback, and how bulk salt sales and lawn applications add cash flow. He also covers why he put a new engine on a 3,000-hour Exmark instead of buying new. Stan also opens up about his below-knee amputation, working every snow event on a prosthetic, and the faith that keeps him going.

Plus: why winning 9 out of 10 bids means you're too cheap.

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