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Building tomorrow's timeless: How Sanlorenzo is redefining luxury brand permanence
Description
This is an episode of BOAT Radio, recorded live from the BOAT Lounge at the Monaco Yacht Show.
Renato Bisignani, Chief Marketing Officer of Sanlorenzo, reveals the strategic thinking behind the brand's "Tomorrow's Timeless" philosophy – a carefully crafted narrative designed for endurance in an era of fleeting attention. BOAT's Editorial Director Ed Slack talks to Bisignani about how Sanlorenzo is positioning itself not just as a yacht builder, but among the world's most distinguished luxury houses. Bisignani shares insights on maintaining relevance without dilution, marketing authenticity over aspiration, and building brand permanence across diverse global markets. Discover what it takes to craft luxury marketing that resonates with UHNW clients in 2026 and beyond.
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