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What the next generation wants from their yachts
Episode 296
Published 2 weeks, 4 days ago
Description
This is an episode of BOAT Radio, recorded live from the BOAT Lounge at the Monaco Yacht Show.
What does the new generation of yacht owners actually want? At just 30, Kora Yachts CEO Konstantin Kobale is part of a new breed of owner-operator, turning his passion for offshore racing into a business run by a young crew that combines yacht ownership, luxury charter and performance sailing. He discusses how his and his brother’s racing backgrounds shaped Kora, how they attract clients who want to do more than simply sit back and watch the ocean go by, and why collaborations with fashion and lifestyle brands could help introduce new audiences to sailing.
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