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Away’s CEO & New DTC Playbook: Amazon, TikTok Shop, and 300% Over Plan
Season 2
Episode 25
Published 6 days, 12 hours ago
Description
“It’s about closing the imagination gap, not what it can do.”
Jessica Schinazi (CEO, Away) joins Matt Bertulli (Founder, Pela Case & Lomi) and Curtis Matsko (CEO, Portland Leather Goods) to break down how she took the reins of a decade-old DTC pioneer and opened it to new channels in 18 months.
Away builds luggage to last 7 to 10 years, which Jessica calls a horrible business model. She chases new buyers: Up to 9% of her Amazon category and a $400 suitcase sold out on TikTok Shop. Now she has to bring each customer home before a day-one startup steals them.
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