Episode Details

How to Turn Your Expertise Into a Book That Builds Trust - Jim Morris

Episode 321 Published 1 month, 1 week ago

Description

In episode 321 of Beyond The Story, Sebastian Rusk interviews Jim Morris, the CEO of Human Touch Publishing, as he explains why a book can function as more than a product—it can become a powerful tool for lead generation, credibility, networking, speaking opportunities, and staying top of mind with potential clients.

Tune in to unpack the real strategy behind writing a book, building authority, creating meaningful connections, and turning your story and expertise into opportunities that can move your business forward.

TIMESTAMPS

[00:00:00] Sebastian Rusk and Jim Morris reconnect through golf, networking, and podcasting.

[00:01:55] Jim’s personal journey and how connection became central to his mission.

[00:04:30] The $16,000 ghostwriting experience that inspired Human Touch Publishing.

[00:08:00] Building a business around listening, storytelling, and extracting a client’s genius.

[00:09:01] Jim’s experience building six businesses over 10 years.

[00:12:20] Self-publishing, authorship, and the difference between publishing a book and creating impact.

[00:15:55] Why strategic publishing matters when your goal is business growth.

[00:16:02] Authentic connection, service, and dropping the ego.

[00:20:26] How 50 books generated three new clients through strategic relationship building.

[00:22:45] Using books to establish authority and create speaking and business opportunities.

[00:23:00] Jim’s final lesson: You cannot become the greatest version of yourself by yourself.

QUOTES

"Connection is at the heart of what I do today." – Jim Morris
"If you get the book in the right 100 hands, then you can drive revenue to your business because that book shows that you're the expert." – Jim Morris
"I believe you cannot be the greatest version of yourself by yourself." – Jim Morris

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Jim Morris

LinkedIn: https://www.linkedin.com/in/realjimmorris/