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Podnews Daily - podcast industry and podcasting ne... - Online audio ad revenue to soar to $16.6bn this year

Podnews Daily - podcast industry and podcasting ne... - Online audio ad revenue to soar to $16.6bn this year

Published 1 month ago
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May we have your help? While Apple Podcasts ratings and reviews don't affect the charts, they do affect traffic estimates from other companies. Could we have a decent rating or review for our daily and/or weekly shows in Apple Podcasts? (Our weekly show is even in video now!) We'd be very grateful. Thank you.

  • Global ad spend is to grow by 11.9% this year, according to new data from WARC Media. Online audio should grow +9.9% to $16.6bn globally this year, and a further +7.5% next year. The market research company also says that Amazon, Alphabet and Meta will take a combined market share of 59.7% of all ad revenue (excluding China).
  • Spotify is to expand access to audiobooks to make then virtually global, covering more than 180 markets. Some additional countries will get twelve hours of audiobooks free; however across much of Africa and Asia, access will require a paid add-on. Users will "find books next to their music and podcasts", reports TNW.
  • SiriusXM has signed Serialously and 10 to Life - two true crime shows from Annie Elise. They were with Audioboom.

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