Episode Details
Back to Episodes2/3 of Your Website Traffic is AI — And It's Costing You Clients | Huxley Peckham
Description
On today's episode of The Business Game, we're sitting down with Huxley Peckham, founder of Tech Horizon Labs and creator of "Are You Found by AI", a platform that shows companies what AI tools are actually telling their customers about them.
Huxley helps founders answer the question he asks every business owner before working with them: can an AI agent visit your website and confidently understand what you do or are you invisible to the fastest-growing discovery channel in history?
Let's dive in,
with Huxley Peckham:
Why two-thirds of your website traffic is already AI
What AI sees when it visits your website (and why your awards, badges, and visuals don't count if they're not in machine-readable text)
The click-through crash: #1 on Google dropped from 15% to 8%
Why customers referred by AI are 3x more likely to buy before they even land on your site
How to make your website machine-readable so AI recommends you in the top 3 queries
From Web3 to AI: how to spot the difference between a hype cycle and a real use case before it's obvious
The self-improvement loop: when AI can code, it codes itself
Tokens vs staff: when it's genuinely cheaper to hire AI than a person
If you're a founder, entrepreneur, or business owner trying to understand how AI is already reshaping customer discovery, lead generation, and search, this episode is packed with practical frameworks, frontier insights, and a refreshing look at why the businesses that get found by AI today will own the market tomorrow.
Connect with Huxley Peckham:
Tech Horizon Labs: https://techhorizonlabs.com/
Website: https://areyoufoundbyai.com
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