Episode Details

Sponsored by Harford County Living

Discover how AI expert Shahar Boyayan is helping businesses transform customer relationships through smart, hyper-personalized automation. From emotional consumer insights to real-world applications that save time and boost sales, this episode is packed with strategies you can start using today. Whether you’re curious or cautious about AI, Shahar’s insights will open your eyes to what’s coming next—and how to stay ahead.

Guest: Shahar Boyayan

Shahar Boyayan is a leading expert in consumer behavior and artificial intelligence, known for translating complex tech trends into actionable strategies for business growth. As the author of AI-Driven Consumer Trends and Business Applications, she empowers brands to stay ahead in a rapidly evolving market. With over 35 years of experience, Shahar helps companies become truly irresistible by understanding how AI is reshaping human behavior.

Main Topics:

·         Shahar Boyayan’s journey from Brazil to becoming an AI strategist in the U.S.

·         The rise of AI in consumer behavior and how it’s reshaping business strategies

·         The concept of hyper-personalization and emotional AI in marketing

·         How small businesses can implement AI affordably and effectively

·         The risks of AI-driven isolation and the importance of maintaining human connection

·         Real-world examples of businesses using AI to improve customer experiences

·         The future of work, automation, and how AI is shifting time and priorities

·         Shahar’s tips on staying relevant and embracing AI without losing authenticity

Resources mentioned:

People

• Rich Bennett – Host of Conversations with Rich Bennett
• Shahar Boyayan – Guest, AI strategist and consumer behavior expert

Businesses & Platforms

• Prop Talkie – Shahar’s AI solutions company for small businesses
• Netflix – Mentioned in reference to viewer attention spans
• Meta (Facebook & Instagram) – Cited in discussion on AI-generated “friends”
• Sephora – Referenced as using AI to analyze customer faces (SAP was likely intended)
• Claude – AI model preferred by Shahar for business-oriented tasks
• ChatGPT – Referenced for generating and managing tasks
• TikTok – Discussed in terms of multi-generational engagement

Reports & Books

• AI-Driven Consumer Trends and Business Applications – Report authored by Shahar Boyayan
• The Eight Laws of Areas of Stability – Framework from Shahar’s report
• Marketing for Ugly People – Book by Shahar Boyayan
• Books on social media marketing by Shahar (titles not specifically named)
• Think and Grow Rich by Napoleon Hill – Referenced in conversation

Websites

• www.proptalkie.com – Shahar’s company website where reports and resources are available

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