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Lecture 20: Ad Auctions
Description
MIT 14.12 Economic Applications of Game Theory, Fall 2025
Instructor: Ian Ball
View the complete course: https://ocw.mit.edu/courses/14-12-economic-applications-of-game-theory-fall-2025/
YouTube Playlist: https://www.youtube.com/playlist?list=PLUl4u3cNGP63quuKvMHCt3cmTmt0O2qpv
Ian Ball begins this lecture by reviewing revenue equivalence and then transitions to talking about keyword search auctions, like Google ads.
License: Creative Commons BY-NC-SA
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