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Can You Reinvent an Icon? Defender, Capri, MINI & More | Simon Jefferson, Vicki Butler-Henderson & Mathew Priddy
Published 1 day, 20 hours ago
Description
In this episode, Vicki Butler-Henderson & Mathew Priddy are joined by Simon Jefferson of Powerful UK to explore what happens when car manufacturers bring legendary names back from the dead - and why some revivals become huge successes while others completely miss the point.
From the Land Rover Defender, MINI and Fiat 500 to the controversial return of the Ford Capri, we ask what a modern car actually needs to retain to deserve an iconic badge.
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