Episode Details

Milly Goldsmith: Building a $1M Brand, Dating Red Flags, & Being Chronically Single

Published 15 hours ago

Description

How do you build a $1 million brand with a $0 marketing budget after meeting your co-founder on Hinge? Because truly, that sounds like the plot of a romcom.

Milly Goldsmith reveals how she launched her brand Sult with just $10k, took on $1B competitor Liquid I.V., and scaled her business while navigating dating red flags and chronic singleness on this episode of Hot Smart Rich with Maggie Sellers Reum. Plus, she breaks down creator economy secrets from her bestselling book, Secrets from My Notes App.

Milly gets unfiltered about how leaning into raw authenticity online built her massive audience and the unexpected downsides that come with it when navigating modern dating. From weeding out men with her content to navigating awkward dates where guys pitch their startups instead of making a connection, she breaks down what it really takes to protect your energy while scaling an empire.

We also pull back the curtain on the business side: how two co-founders met on a dating app, pooled together $10k each, and used viral organic content and personal branding to disrupt a multi-billion-dollar hydration market without spending a dollar on traditional ads.

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Timestamps:

(00:00) Intro

(02:45) Trying Sult

(03:43) Launching Sult

(08:33) Milly’s Dating Rules

(10:41) Milly & Henry’s Relationship

(12:44) Finding the Right Co-Founder

(13:43) Splitting Co-Founder Roles

(15:28) Sult’s Unusual Hiring Strategy

(19:30) Fiverr Pro Ad