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The Black Friday Playbook: Discounts, Dead Stock & Making Money
Season 3
Episode 7
Published 6 days, 2 hours ago
Description
Black Friday is coming… so consider this your survival guide.
After 21 Black Fridays in retail and eCommerce, Chantel is answering your biggest BFCM questions — from when you should start planning and how deep your discount should really be, to acquisition, profit, clearing aged stock, lead gen, email flows, creative and the mistakes brands make every single year.
Plus, Chantel shares her predictions for BFCM 2026, why 30% off could become the new baseline, and how to cut through the noise without sacrificing your margins or brand equity.
If you’re heading into peak season feeling slightly overwhelmed, this one’s for you. Send prayers and snacks.