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Tourism’s Budget 2027 Wishlist
Description
Malaysia’s tourism industry entered 2026 with ambitious targets and substantial government support, but higher travel costs and geopolitical disruption have weighed on international arrivals. With Budget 2027 approaching and the Visit Malaysia campaign extended into next year, the industry is seeking further support ranging from promotion and infrastructure to tax relief and lower operating costs. Where should the government direct its tourism spending, and does Malaysia need to rethink its strategy for attracting visitors?
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