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FULL EPISODE - Who Does AI Recommend—and Can You Trust It? | AI Visibility Roundtable
Description
When someone asks ChatGPT, Google, or another AI system who to hire, where to go, or what to buy, how does the machine decide who gets recommended?
Guest-host Jodi Koch joins Jason Wade for a wide-ranging AI Visibility roundtable with Andrew Shotland, Susan Gooch, Jack Oujo, April Ratchford, Gary Vause II, and Rafael Pinho.
The conversation gets practical quickly. Andrew explains how an AI system confused one company’s G2 review count with a competitor’s. Susan discovers AI had merged her identity with another Susan Gooch and attributed a military career to her that never happened. The group explores what businesses can actually do when AI gets their identity, location, expertise, or reputation wrong.
They also discuss consistent brand information, accessibility and plain-language content, multi-location businesses, reviews as recommendation signals, repurposing existing content with AI, and why people still need to verify what AI tells them.
Jodi Koch — Founder of Elizabeth Erin Designs and host of Designing in 5D. Jodi has spent more than two decades in interior design and leads a national firm built around her Designing in 5D process.
Andrew Shotland — Founder and CEO of Local SEO Guide. Andrew has worked in local search since 2006 and now researches how Google, ChatGPT, and other AI systems discover and recommend businesses.
Susan Gooch — Author and longtime educator whose work focuses on Southern romance, history, and storytelling. She also shares book recommendations with readers online.
Jack Oujo — Founder of Oujo Wealth Strategies and author of Too Smart to Be an Umpire. Before building his financial career, Jack spent eight years as a professional baseball umpire and advanced to AAA.
April Ratchford, OTR/L — Autistic occupational therapist and creator and host of Adulting with Autism, focused on helping autistic and neurodivergent adults navigate independence and everyday life.
Gary Vause II — CEO of Vause Computer Systems and a technology executive working across AI, cybersecurity, digital governance, and business transformation. He is also a co-author of The AI Transformation.
Rafael Pinho, CFA — Founder of TALENTUM, finance executive, exit advisor, and author of From Job to Asset. His work focuses on helping founder-led businesses reduce owner dependence and build transferable enterprise value.
Jodi Koch / Elizabeth Erin Designs
Elizabeth Erin Designs
Andrew Shotland
Local SEO Guide
Susan Gooch
Susan Gooch
Jack Oujo
Too Smart to Be an Umpire
Oujo Wealth Strategies
April Ratchford
Adulting with Autism
Gary Vause II
Gary Vause II on LinkedIn
Rafael Pinho, CFA
Rafael Pinho on LinkedIn
TALENTUM
AI Visibility Podcast — BackTier