Episode Details

Want to charge higher fees, secure upfront marketing payments and make price and offer negotiations easier?

In this episode, I break down price anchoring — a simple psychological principle that can completely change how homeowners and buyers perceive a number.

We look at how to use anchoring when discussing your estate agency fee, presenting marketing packages, negotiating offers and having price reduction conversations.

The important lesson is that people rarely judge a number in isolation. They compare it with the numbers around it.

Use that correctly, and the exact same fee can suddenly feel far more reasonable, an upfront marketing package can become the obvious choice, and your negotiations can become much easier.

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