Episode Details

In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold approach, balancing evergreen and timely content, and how they make noise in a competitive industry.

Key Topics

• MOFO's disruptive approach to iGaming content
• Balancing evergreen and trending casino games
• The importance of making noise and visibility
• Trend detection and rapid game development
• Customising games for individual casinos
• The role of pop culture and current events
• The bravery to be provocative and edgy
• Predicting trends and forecasting content
• The dual strategy of evergreen and timely content
• Using geolocation and player data for targeted games

Host: Fernando Noodt
Guests: Jessica Collins & Jennie Strandberg
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

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