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How Will The UI Layer Reshape Enterprise Spend?
Description
IDC identifies the user interface as a new battleground for enterprise software as AI features move into daily tools. Microsoft embeds Copilot across Microsoft 365 at $30 per user per month and ties context through Microsoft Graph. Google offers Gemini for Workspace at $30 per user per month inside Gmail, Docs, and Meet. Salesforce links Einstein Copilot to Data Cloud and Slack, with Slack AI priced at $10 per user per month. ServiceNow, Atlassian, Zoom, and Adobe add assistants within their apps, while Notion, Canva, and OpenAI compete for front-line usage. Buyers face stacked per-seat costs and governance demands, and founders adjust go-to-market with suite marketplaces and API-first integrations.
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