Episode Details
Back to EpisodesBuilding a Quilting Empire: Meet Carolina Moore
Description
Andi sits down with Carolina Moore — pattern designer, notion inventor, author, and newly minted YouTube Silver Button recipient — for a wide-ranging conversation about what it really takes to build a sustainable quilting business over time. Carolina shares the story behind her ever-expanding product universe (including her brand-new laser cutting venture, Clear Cut Quilts), why she's stepping back from guild lectures, and how an MBA and a lot of spreadsheets helped her make smart, scary business leaps. She also breaks down the math of pattern sales in a way that's genuinely useful for beginners. Tori joins at the end to share her biggest takeaways from the episode.
In this episode, Andi mentions a Revenue Planner. Click here to download it from this episode's Patreon Post.
Chapters:
00:00 – Introduction
01:15 – Carolina's business overview: patterns, notions, books & YouTube
03:30 – Adventures with Quilt Advent calendars
04:30 – Announcing Clear Cut Quilts: a print-on-demand template service
8:00 – Carolina's origin story: from Quilt in a Day at age 12 to quilt shop marketing
16:55 - How patterns and notions work together in Carolina's product ecosystem
20:48 Advice for beginning pattern designers: start slow, build a line, find your super fans
25:00 – Why Carolina stopped doing guild lectures (and why that's okay)
29:05 – Hitting 100K subscribers on YouTube
33:00 – Transitioning from side hustle to full-time business
38:11 – The math of pattern sales: revenue vs. profit explained simply
42:50 – Rapid fire questions
52:02 – Tori & Andi's biggest takeaways from the episode
Find Carolina at:
Her website alwaysexpectmoore.com
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