Episode Details

Dentists are constantly being told what they need to invest in to grow their practices. New technology, more marketing, another provider, changes to insurance, partnerships, and countless other opportunities all promise to take the practice to the next level. But which investments are actually worth it?

In this episode of Case Closed: From Consult to Crown, Ryan Pritchard and AJ Davino put some of the biggest investments and business decisions in dentistry on trial, breaking down when they make sense, when they don’t, and why the answer is often more complicated than it appears.

The conversation starts with free implant consultations and whether charging patients for that initial appointment creates an unnecessary barrier. When someone is considering treatment that could cost tens of thousands of dollars, Ryan and AJ discuss why getting more prospective patients into the office and creating opportunities for meaningful conversations may be far more valuable than collecting a consultation fee.

They also tackle the value of CBCT technology for practices serious about implant dentistry, from treatment planning and clinical confidence to helping patients better understand their condition and proposed treatment. From there, the conversation moves into dental marketing and why spending money on marketing only makes sense when the practice has the systems in place to understand what's working and capitalize on the opportunities it creates.

Ryan and AJ also revisit one of the most common assumptions about practice growth: hiring an associate automatically means more revenue. Adding another provider can simply divide the same amount of production between more people unless the practice has a plan to generate additional demand, redistribute treatment, and keep both the owner and associate productive.

Finally, they take on two much bigger strategic decisions: dropping insurance and going fee-for-service, and selling or partnering with a DSO. Both can make sense under the right circumstances, but both require a clear understanding of what the change could mean for patients, staff, revenue, and the long-term direction of the practice.

Some investments get an easy yes. Others get a no. And quite a few earn the unofficial verdict of the episode: it depends.

#DentalImplants #ImplantDentistry #Dentistry #DentalPracticeGrowth #DentalBusiness #PracticeManagement #CaseClosedPodcast

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