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The Marketing Skills AI Can’t Give You (with Sarah Stockdale)
Description
Marketing keeps changing. But good marketing? Not so much.
Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms change. We talk about what still wins, and one crucial skill you still need today.
In this episode:
00:00 Why good marketing was never supposed to be easy
03:30 The fundamentals that still matter
07:15 Why changing user behavior is so hard
15:39 What “direct traffic” is hiding
16:15 When your marketing data is too good to be true
18:51 What still matters in the age of AI
20:09 Skepticism for…
22:47 How Growclass investigates direct traffic and dark social
Connect with Sarah Stockdale: https://www.linkedin.com/in/sarahstockdale/
Check out Growclass: http://growclass.co
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com