Episode Details

TikTok just smashed 1.5 billion users, but here's what's crazy: most marketing agencies are still treating it like Instagram's weird cousin. Jake Rivera breaks down why this massive blind spot is costing agencies serious money and how the smart ones are already banking on what everyone else is missing. The numbers don't lie. TikTok users are glued to their screens for 95 minutes daily (Instagram barely hits 58), and ad costs are sitting pretty at $0.50 per click while Facebook burns through $1.72. Yet 89% of agencies are still fumbling around like it's 2019. 🎯 What You'll Learn: • Why TikTok's algorithm actually rewards agencies that "get it" (and punishes those copying Facebook tactics) • The 3x engagement rate difference that's making small businesses ditch traditional social • Specific creative strategies that convert TikTok browsers into actual buyers • How 73% of users discover new brands on the platform (and what that means for your client roster) 👤 Perfect for: agency owners and marketers who want to capitalize on the platform shift before everyone else catches up 📍 Chapters: [00:00] Jake Rivera on why agencies are missing the TikTok goldmine [02:15] The 95-minute daily usage stat that changes everything [04:30] Why your Instagram strategy will tank on TikTok [06:45] The $0.50 vs $1.72 cost difference breakdown [08:30] Real examples of brands crushing it with TikTok-first thinking [10:15] Action steps to start winning TikTok clients this week 🔔 Never miss an episode: Follow Build Different on your podcast app and turn on notifications. New episodes drop daily, your next business breakthrough is one tap away. 🔍 Topics: TikTok marketing, social media advertising, agency growth, digital marketing trends, social media ROI

Catch every episode at Build Different

--------------- Keywords: cold email, entrepreneur podcast, marketing agency, entrepreneurial journey

Learn more about your ad choices. Visit megaphone.fm/adchoices