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Why Do We Accept Shoes That Don’t Fit? | Maeve Wang, IAMBIC
Description
Why do we still accept shoes that don’t fit—when everything else is personalized?
That question led Maeve Wang (Harvard College ’11) to build IAMBIC.
Uploaded 07-05-26
As co-founder and CEO, Maeve is rethinking one of the most universal products we use every day: shoes. Today, two out of three people wear shoes that don’t fit. By combining AI and advanced manufacturing, IAMBIC creates shoes made for your body—not a standardized size.
A finalist in the 2024 Harvard President’s Innovation Challenge, Maeve is part of a community of founders turning bold questions into real-world ventures.
“What moves me is this belief that products we use every day should actually understand us.”
Film by Kieran Kesner
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