Episode Details

So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most:

“Any idea why your copy isn’t increasing our conversion rates?”

Nooooooo!

Sometimes the problem IS the copy. Or the strategy. Or the offer. Other times… it’s none of those things. Instead, it can SOMETIMES be a problem with how the data is being reported and/or interpreted.

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