Episode Details

Most estate agents focus their marketing on one group: homeowners who are ready to sell right now.

The problem? That’s only a tiny percentage of your local market.

In this episode, I break down the four stages of homeowner awareness and explain how your marketing should change depending on where someone is in their moving journey.

We cover homeowners who aren’t even thinking about moving yet, those starting to recognise a problem, those actively researching their options, and finally those deciding which estate agent to instruct.

If you want your marketing to generate instructions not just today, but six months, one year or even several years from now, this episode will help you build that pipeline.

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