Episode Details

What happens when your in-person wellness business is successful… but you realise you simply can’t fit any more into your diary?

In this episode of Scaling Wellness, I’m joined by my client Natalie, a Pilates teacher who found herself at exactly that point. Her classes were full, she was physically tired from teaching, and although she wanted to grow her income, she definitely didn’t want to add more classes.

Natalie had experimented with online before and already had a general Pilates membership ticking along. But when we started working together, we realised the opportunity wasn’t necessarily to make that membership bigger - it was to get much more specific about the problem she could solve.

That led Natalie to create an online programme for women with arthritis, which SOLD OUT in 4 hours!

In this conversation, Natalie and I talk about what actually happened behind those results - including what worked, what didn’t, what she changed after delivering the first cohort and what she’s learning now as she moves from selling to her existing audience to reaching people who don’t already know her.

If you’ve been thinking about creating an online offer but keep convincing yourself you need more time, more content, a bigger audience or a perfectly finished product first, this episode is a brilliant reminder that sometimes the clarity comes after you start.

Follow Natalie here https://www.facebook.com/totalpilatesclasses

And if Arthritis is impacting anyone you know, access her free resource here https://www.totalpilates.online/onthestairs A Guide to Make Stairs Feel Easier Without Aggravating Knee or Hip Arthritis