Episode Details

Diageo is making headlines twice today — for a legal win and a major brand experience closure. Plus, Nike's fall from dominance is the brand-building wake-up call FMCG marketers can't afford to ignore.

In this episode:

• A New York judge dismissed a lawsuit alleging Diageo misled consumers about its tequila's composition, setting a precedent that gives spirits brands more legal clarity around authenticity claims in marketing copy.
• Diageo is closing the Guinness Open Gate Brewery in Baltimore — its flagship US experiential marketing hub opened in 2018 to recruit younger drinkers — as the company redirects spend toward higher-return channels.
• Nike lost significant market share and cultural relevance after cutting wholesale partnerships, scaling back brand storytelling, and over-indexing on DTC digital sales, allowing challengers like On Running and Hoka to take categories Nike once owned.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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