Episode Details

Google Gemini just made AI traffic measurable for the first time — a quiet change with big implications for ecommerce analytics. Plus DoorDash bets on AI-driven B2B ordering and Søstrene Grene proves physical retail still scales.

In this episode:

• Google Gemini has begun appending UTM parameters to referral links, letting ecommerce teams isolate and measure AI-driven traffic in their analytics platforms for the first time.
• DoorDash announced agentic ordering for corporate and office customers at its Dash Forward event, enabling AI agents to place recurring orders automatically without human input.
• Danish home goods retailer Søstrene Grene grew revenue more than 16% in its latest fiscal year and opened 72 new stores, outperforming peers despite weak consumer spending across Europe.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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