Episode Details

In this episode, Barbara and Michele discuss:

• What makes Simplicity by Michele great for skin using her 30+ years of Dermatology practice experience. 
• The purpose of the different Simplicity by Michele products. 
• Creating products to help serve your patients better. 

Key Takeaways:

• There are days where you don’t need sunscreen, but only when you don’t go outdoors. 
• Sunscreens are only effective for 2-3 hours before they need to be reapplied. 
• The skin under your eyes is thinner than anywhere else on your body.

“One of the problems with using sunscreens is that people get a false sense of security, that they’re protected, when they may not be fully protected.” —  Dr. Michele Ziskind

TRANSCRIPTION 

Barbara:         Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. And today, we have with us Dr. Michele Ziskind who is a practicing dermatologist on the Main Line outside Philadelphia for over 30 years.

Dr. Ziskind completed her studies at New England Medical Center Department of Dermatology. She served as Chief of Dermatology at Lankenau Hospital, part of the Main Line Health System, for 20 years where she taught medical residents and lectured to medical staff. Dr. Ziskind has repeatedly been recognized as a top doctor by Main Line Today and Philadelphia magazines. Her patients often ask which products were best to use for their skin for antiaging and health. To help them out, Dr. Ziskind used the opportunity to create her own product, Simplicity by Michele.

The biggest benefit that she provides is that usage and application is easy despite the combination of ingredients. After working with a chemist for three years, she now produces a day serum, eye cream, and night cream. Simplicity by Michele is the culmination of 30 years of expertise in a jar coupled with the passion to nurture what makes you beautiful. Welcome to the show.

Michele:        Thank you, Barbara. Thanks for having me.

Barbara:         Besides combining all the best ingredients, what sort of features did you want the products to have?

Michele:        Well, it’s important when you use a product for your skin that you like it. It’s got to be smooth. It’s got to be what we call elegant. It’s got to go on well. I also wanted to make sure that it was a product that was safe to use, that is made in the United States, all the ingredients. And I also wanted to make sure that it was fragrance-free. So these things, its elegance, how it feels, its safety, and its likability were all very important to me.

Barbara:         Well, it certainly sounds since it’s fragrance-free and you were very careful with the ingredients that for those people that have allergies and sensitive skin that they would feel more comfortable using your product. What sort of ingredients are in the Night Renewal Facial Cream and how is it special?

Night Renewal Cream

Michele:        The Night Renewal Cream has many special ingredients that are used for antiaging and they are ones that are time-honored and have been shown to be efficacious or have a good effect.

One of the major ingredients in the night cream is retinol. That’s a form of vitamin A, Retin-A. It is a milder form so it’s less irritat