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Profitable on Paper but Broke in the Bank — The Cash Flow Trap | Paul Sweeney

Profitable on Paper but Broke in the Bank — The Cash Flow Trap | Paul Sweeney

Published 2 days, 11 hours ago
Description

Paul Sweeney is a business advisor, chartered accountant, and the host of the Your Business Behind Your Business podcast. He helps business owners gain clarity, improve cash flow, and make smarter decisions — without the jargon or corporate fluff.


In this practical and eye-opening conversation, Paul breaks down the realities behind running a business: the pressure, the uncertainty, and why so many businesses look successful on paper while struggling behind the scenes.


Paul shares:

• Why most business owners aren’t looking for accounting — they’re looking for clarity

• The big disconnect between profit and cash flow

• Why a business can look profitable but still have no money in the bank

• The biggest warning signs that a business owner is losing financial control

• Simple weekly habits that prevent cash flow crises

• How to stop the cycle of stress, overwork, and poor decisions

• Practical steps to run a business that is efficient, profitable, and cash-flow healthy


If you’re in your 20s building or dreaming of starting a business, or already feeling the pressure of cash flow problems, this episode delivers clear, no-nonsense insight you can use immediately.


Timestamps below ⬇️


#PaulSweeney #CashFlow #BusinessClarity #Entrepreneurship #ConversationsWithSekani


Connect with Paul Sweeney

Website:https://paulsweeneyaccountant.au/

LinkedIn:https://www.linkedin.com/company/the-business-behind-your-business/

Instagram:https://instagram.com/thebusinessbehindyourbusiness



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Chapters


0:00 - Intro & Welcome Paul Sweeney

1:40 - Most Business Owners Want Clarity, Not Accounting

8:15 - Why Businesses Look Successful but Struggle Behind the Scenes

15:30 - Profit vs Cash Flow: The Big Disconnect

23:10 - Why You Can Be Profitable and Still Have No Money

31:45 - Warning Signs You’re Losing Financial Control

40:20 - The Monday Morning Cash Flow Habit

48:50 - Getting Paid Faster and Avoiding Panic

57:15 - Building a Business That Gives Freedom, Not Stress

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