Episode Details

Title
Authority Canon: Get the Business Right Before You Amplify It

Show notes
Starting a podcast is easy to explain. Sorting out years of conflicting website copy, outdated profiles and scattered business information is harder—and that’s where this episode starts. Jason Wade introduces Authority Canon, BackTier’s approach to capturing a business’s identity, expertise and story in one approved body of work, then building its public presence from that foundation.

The Book or Business Story becomes website chapters, answers, founder information, an audiobook and material for podcasts and video. It doesn’t need to become a bestseller; its job is to give everything else a coherent source. Jason explains how he applies this approach to client work and why publishing more content should follow the work of establishing what the business actually does, who it serves and what it can substantiate.

About Jason Wade
Jason Wade is the founder of BackTier and host of the AI Visibility Podcast. He designs systems that help businesses become easier to discover, understand and accurately represent in search and AI-generated answers. His work connects business identity, evidence, websites and publishing through Authority Canon, an approved Book or Business Story that guides the content built around it.

Links
BackTier: backtier.com
Jason Wade: jasonwade.com
Contact: jason@backtier.com

321.946.5569