Episode Details

CMOs are burning out faster than ever — and the instability is hitting brand teams hard. Plus, Diageo pulls the plug on Guinness's flagship US experiential asset.

In this episode:

• A new study confirms CMO tenure is shrinking while the role expands to cover performance media, brand building, and technology — creating a pressure cooker that destabilises agency relationships and brand continuity across FMCG organisations.
• With US alcohol consumption in sustained decline, mid-size brewers lacking the scale of AB InBev or Molson Coors are abandoning reach-and-frequency models in favour of community, occasion, and identity-based marketing strategies.
• Diageo is closing its Guinness Open Gate brewery and visitor experience in Baltimore — the brand's flagship US experiential investment, originally opened to deepen Guinness's cultural footprint beyond the on-trade.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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