Episode Details

Temu, Shein and AliExpress now control nine in every ten euros Europeans spend abroad online — and ChatGPT just launched virtual try-on and wishlists, making it a direct rival to Google Shopping and Zalando.

In this episode:

• New data shows European consumers sent nearly €49.7 billion outside the EU via cross-border ecommerce in 2025, with over 90% of that spend captured by just three Chinese platforms: Temu, Shein, and AliExpress.
• Austria introduced a €2-per-parcel national levy on large online sellers and marketplaces effective 1 October 2026, drawing immediate criticism from industry bodies who warn it raises consumer costs and disadvantages compliant domestic retailers over non-compliant foreign sellers.
• ChatGPT rolled out a virtual clothing try-on feature and a favourites wishlist function, positioning OpenAI as a direct competitor to Google Shopping, Pinterest and retailer apps at the product discovery stage of the purchase journey.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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