Episode Details

You'd expect paying for traffic to get you real people. But more and more of the clicks you pay for never came from a human being at all. In this episode, Igor shares his experience running ads on Reddit and Quora, where he paid up to seven dollars a click for traffic that was almost entirely bots. He explains what fake traffic actually looks like, why AI crawlers are making the problem worse, and why you shouldn't trust any software that claims to block all of it.