Episode Details

Ollie Hawkins has spent nearly 25 years in estate agency, but it was moving into the self-employed model that allowed him to build the type of business he’d always wanted.

In this episode, Ollie joins me to talk about how he’s become a highly recognisable estate agent in Tadley, built a business around delivering a genuinely personal service, and created a growing stream of referrals and recommendations.

We talk about why he deliberately chose not to compete on cheap fees, how specialising in family movers has shaped his proposition, and why he wants clients to see him as their “estate agent for life”.

Ollie also shares his “price to entice” approach, how his Beat the Portals strategy uses social media to generate early buyer interest and create competition, and how this contributed to him achieving an average of 104% of asking price in 2025 with an average listing-to-sale time of 13 days.

We also cover lettings, personal branding, becoming known in your local community, building financial security before going self-employed, and what happens as more personal estate agents enter the market.

If you’re building a self-employed or personal estate agency and want to create a business based on reputation, service and long-term relationships rather than simply chasing volume, there’s loads to take away from this conversation.

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