Episode Details

Superdrug just became an always-on supplement retailer via Just Eat — and Grindr spent $250M to own a healthcare channel. Both moves redefine where health brands must show up.

In this episode:

• Superdrug is launching 24/7 delivery across 8,000 products in London via Just Eat, starting in Brixton and Kingston — giving supplement brands with a Superdrug listing a permanent impulse-purchase window for the first time.
• Arla is expanding manufacturing capacity for skyr and cottage cheese at its German facilities to meet surging European protein demand, putting affordable, grocery-shelf dairy in direct competition with dedicated supplement and protein snack brands.
• Drink sales across Europe's six largest grocery markets grew 2.9% last year driven entirely by value, not volume, as shoppers cut alcohol and traded up into functional and wellness-positioned beverages — a structural spending shift, not a fad.
• Grindr is acquiring LGBTQ+-focused digital healthcare platform Freddie Health for $250 million, embedding PrEP access and sexual health services directly into its existing user base and creating a community-specific direct-to-consumer health channel.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

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Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily