Episode Details

Struggle to keep copy reviews on track?

Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”?

There’s a way to stop all that before it even starts. Weeks before you present your copy, you should present a “Messaging Recommendations Report (MRR).” “Why?”, you ask. Because inside that MRR, you’ll share everything your client needs to feel super-ific-ally confident about moving forward with the writing phase.

Like walking them through the research you did, reminding them of the goals of the project, showing them the voice-of-customer highlights that will shape your copy and getting aligned on voice. AND, an MRR will guide YOU as you write.

So life gets waaay easier.

In this Tutorial, conversion copywriter Joanna Wiebe walks you through her process for creating a Messaging Recommendations Report for clients like Prezi and GitPrime. So you too can prevent copy reviews from going off the rails.

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