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Apple Blocks The Trade Desk, Whoop's 300K Unit Surprise

Published 2 weeks, 1 day ago
Description

Apple just blocked The Trade Desk from serving ads on Safari — and peak season is weeks away. Plus, Whoop nearly broke its supply chain by growing too fast.

In this episode:

  • Apple's latest iOS update is actively blocking The Trade Desk from serving programmatic ads on Safari, cutting off a significant slice of open-web ad inventory for performance marketers heading into peak season.
  • Whoop's pivot from elite athletes to everyday consumers drove 85% membership growth in a single year, but a surprise 300,000-unit holiday order exposed serious demand planning vulnerabilities in its DTC supply chain.
  • A new study finds 59% of German cross-border sellers say international trade is getting more expensive each year, with marketplace fees, logistics complexity, and compliance costs identified as the primary drags on profitability.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

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