Episode Details

Most businesses don't have a content problem. They have a consistency problem. AI systems read your website, profiles, bios, and podcast all at once, and when the facts don't match, they guess or skip you. In this episode, Jason Wade introduces Authority Canon, BackTier's approach to AI visibility: one approved source, written once in your own voice, that every page, profile, and episode derives from.

What you'll hear:

• Why publishing more content can make your AI visibility worse
• The Canon: a Book for experts and firms, a Story for local and service businesses
• Why every Canon now ships in three editions: text, web, and audio
• How one narrated chapter becomes episodes, clips, answer pages, and video
• The named vs. unnamed question test, and why most businesses fail the second one
• Why nobody can honestly guarantee AI rankings, and what to measure instead

Bio
Jason Wade is an AI visibility architect and the founder of BackTier, an AI implementation firm built for law firms. He studies how Google, ChatGPT, Gemini, Claude, and Perplexity decide which businesses get named, and builds the structure that makes the right business impossible to miss. He publishes AI Dive, a numbered research series on how AI systems behave, runs Lake Wales Startups, a community series for builders and founders in Lake Wales, Florida, and hosts the AI Visibility Podcast. He's based in Orlando.

Links

• BackTier: https://backtier.com
• BackTier for law firms: https://backtier.com/law
• Jason Wade: https://jasonwade.com