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TRUCKING BOUGHT THE AI, SHOW ME THE DAMN MONEY | BRAKE CHECK
Description
Trucking bought the AI, Now SHOW ME THE DAMN MONEY!
AI is recruiting drivers. Reading contracts. Building RFQs. Automating workflows. Booking freight. And every trucking-tech company suddenly has “AI” somewhere in the pitch.
Cool....RIGHT?
DOES ANY OF IT ACTUALLY MAKE THE CARRIER MONEY?
On this episode of Brake Check, Charles skips the keynote buzzwords and puts trucking’s AI boom to the test.
First, Christy Choice from Tenstreet takes us inside the recruiting machine. Where should AI replace busywork? Where should a HUMAN still pick up the phone? Is lower driver turnover actually better retention, or are drivers simply staying put because the freight market has them trapped? And what are carriers already paying for that they barely use?
Then FreightWaves truck-tech analyst Thomas Wasson joins us fresh off Trimble Insight 2026 in San Diego.
We’re digging into AI agents, TMS automation, recruiting technology, driver tools and what real carriers like Alvis and Spartan are actually doing with this technology after the demo ends.
Forget “efficiency.”
HOW MUCH MONEY DID IT SAVE?
Forget “automation.”
WHAT WORK DISAPPEARED?
Forget “AI-powered.”
PROVE IT....
Because with diesel around $6.38 a gallon and margins already getting squeezed, carriers don't need another expensive screensaver with a monthly subscription.
They need technology that EARNS ITS DAMN KEEP.
SOUND OFF: What's one job inside a trucking company you would happily hand to AI TOMORROW...and what's one job you would NEVER let it touch?
#Trucking #AI #FreightTech #TruckDrivers #TruckingIndustry #Tenstreet #TMS #Automation #Logistics #FleetManagement #BrakeCheck
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