Episode Details

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Eric shares how Cody Schneider works as an AI-native marketer, and Neil talks about his interview on Cole Gordon's show and why research is what separates a good interview. Then Neil says out loud that his personal brand is dying, judged by fewer photo requests at events, and Eric explains it with the four burners theory and the shift from social media to interest media. They talk about the content an experienced operator should make, why Neil keeps playing the game, and Eric's travel stats. The close covers why brand takes ten years or more, YouTube's coming thumbnail tests by audience segment, and Clay's CEO on why brand has to start with the founder, not the CMO. An honest episode about brand, time and attention.

Key takeaways
◾Interest media rewards the post, not the follower count
◾A real brand takes ten years or more to build
◾Brand starts with the founder; a CMO cannot install it

Chapters
00:00 The AI-native marketer: Cody Schneider
01:36 Neil on Cole Gordon's podcast
04:24 Research is what makes an interview good
04:54 'My personal brand is dying'
06:35 The four burners theory
07:19 Social media became interest media
09:03 What Neil's team does for him now
12:49 Addicted to the game
13:27 Eric's travel stats
16:36 Which speaking gigs are worth it
17:54 Brand takes 10+ years
20:03 SEO has always evolved
20:24 YouTube's big changes: thumbnails by segment
22:11 Clay: brand starts with the founder