Episode Details

How to Make Your Marketing Message Clear, Memorable & Effective - Jeffrey Kostick

Episode 319 Published 1 month, 2 weeks ago

Description

In episode 319 of Beyond The Story, Sebastian Rusk interviews Jeffrey Kostick, founder of Flying Chimp, a South Florida marketing agency that helps businesses develop strategies, create content, and execute marketing campaigns designed around their actual growth goals. He shares how unconventional marketing campaigns—including “shock and awe” strategies—can create meaningful opportunities when they're aligned with the economics of the business.

Tune in to hear Jeffrey Kostick share his entrepreneurial journey, marketing insights, AI strategies, and perspective on building a business that stays creative and adaptable in a rapidly changing world.

TIMESTAMPS

[00:00:00] Sebastian Rusk introduces Jeffrey Kostick and their connection through Six Degrees Golf Networking.
[00:02:41] Jeffrey’s journey from art major to graphic designer and marketing agency owner.
[00:04:12] How Flying Chimp combines marketing strategy with hands-on implementation.
[00:04:41] Understanding what businesses actually need to grow.
[00:05:53] Unconventional marketing strategies and the “shock and awe” approach.
[00:07:25] Why no marketing strategy can honestly guarantee results.
[00:10:18] Setting realistic expectations for marketing, podcasting, and long-term growth.
[00:12:29] How AI is transforming marketing, graphic design, and content creation.
[00:14:26] The risks of ignoring AI and the importance of adapting business operations.
[00:16:32] AI optimization, GEO, LLMO, and the future of search.
[00:18:46] Jeffrey’s favorite campaigns and why creativity keeps him motivated.
[00:19:53] Jeffrey’s final advice: Embrace AI without abandoning personal creativity.

QUOTES

"Any marketing company that tells you it's gonna work for sure, guaranteed 100%, is lying to you." – Jeffrey Kostick
"When times are good, you should market. When times are bad, you should market more." – Jeffrey Kostick
"Accept AI and try to adopt it into your life, but never abandon personal creativity." – Jeffrey Kostick

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Jeffrey Kostick

LinkedIn: https://www.linkedin.com/in/jeffreykostick/