Episode Details

Another round of your estate agency questions answered — and this time we’re tackling four big ones.

Should you reduce your fee when another agent is cheaper? When is the right time to make your first hire? Should you ever take on an overpriced property? And are you better off covering a huge area or becoming the dominant agent in a much smaller patch?

I break down how I’d approach each situation, including how to defend a premium fee, when outsourcing starts making commercial sense, the dangers of taking instructions you know won’t sell, and why being a big fish in a small pond can transform your marketing.

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