Episode Details

Huel just got a public ruling from the UK ad watchdog — and it's a warning for every functional brand making video content. Plus mulberry science, brain health studios, and hemp beverage data that reframes the relaxation category.

In this episode:

• Huel was formally reprimanded by the UK Advertising Standards Authority after an online video was ruled irresponsible for containing unauthorised health claims, setting a public precedent for functional nutrition brands across the UK.
• New research found that mulberry-derived compounds reshape the gut microbiome to support intestinal health and metabolism, with synergistic compound combinations pointing toward dual-action formulation potential for supplement and functional food brands.
• The founders of sauna franchise SweatHouz and the P90X fitness programme are jointly launching a brain health 'daydream studio' concept, backed by Atlanta-based Founders Row, signalling a major operator shift from body to cognitive wellness experiences.
• The intoxicating hemp beverage category has hit an estimated $300 million in sales, with category data showing relaxation and stress relief — not recreation — as the dominant consumer motivations driving purchases.

The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

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Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily